Negative keywords in Google AdWords

Your lists of keywords and phrases that trigger your ads in Google AdWords, must contain at least some negative keywords. Adding a negative keyword to your selected ad group or campaign means that your ads will appear in a search that contains that word or phrase. Thus you will filter out unwanted impressions, and will reach the most appropriate potential clients. The price per click (CPC) will decrease which will increase your return on investment (ROI). Enter a new line each keyword, you do not want to trigger your ads and create its negation!